Sonic Diet

Pablove, MKE Edition: Helping Childhood Cancer Through Music

“I am proud to be from Milwaukee,” [Jeff Castelaz, founder of the Pablove Foundation recently told OnMilwaukee.com in an interview]. “There’s no other city like it in the world. The way people support music is incredible. I’ve known that since I started hanging Wild Kingdom posters on telephone poles at age 19. The way Milwaukee lifted Citizen King from The Globe to the top of the pop charts. There’s nothing like it.”

Castelaz is once again turning to his former city (he now lives in Los Angeles), to help raise awareness and funds for childhood cancer. Castelaz’ son, Pablo, passed away at age six from a rare form of childhood cancer, and since, Castelaz has vowed to work as hard as he can, along with Pablo’s mother, Jo Ann Thrailkill, to help families with similar experiences and improve the lives of children currently living with cancer through funding of research and treatment, through education of families and through support with music and the arts.

This Saturday, Castelaz will be returning to Milwaukee to combine his former efforts and experience involving local and  national musicians and his drive to keep the mission of Pablove running and growing in awareness. This will be the second Pablove Benefit concert in Milwaukee, with additional concerts also held in Austin, Los Angeles and other cities across the country. Saturday sees Turner Hall turning its stage over to the Silversun Pickups (for an acoustic set), Fitz & the Tantrums, Maritime, Goran of The Gufs, Cory Chisel, Rusty P’s with Prophetic and DJ Madhatter, Jaill, Juniper Tar and Bascom Hill — a diverse lineup for a night filled with snappy/best-of sets from some of Milwaukee’s (and elsewhere’s) energetic talent. Headliners Brian Aubert and Nikki Monninger of the Silversun Pickups (courtesy of Pablove Partner, Dangerbird Records), will perform unplugged, for a stripped down version of their usual, Smashing Pumpkins-esque rock.

The Pablove Benefit concert will begin at 5:30 p.m. on Saturday, January 29th at Turner Hall Ballroom (1032 N. 4th St.). Tune into 91.7 FM WMSE to listen to more info on this weekend’s Pablove benefit on WMSE’s “Girlina Show” [12 p.m. – 3 p.m. CST] as Dori speaks to Pablove co-organizer, Justin “J-money” Engel, as well as Friday, January 28th at 2 p.m. CST, when Andy of WMSE’s “Zero Hour” will chat with Castelaz.

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This entry was published on January 27, 2011 at 5:21 pm. It’s filed under General and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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