Anyone who works with technology knows very well how quickly it all gets continuously updated and thus the old stuff gets outdated. Mobile phones, printers, computer systems and the like all need to get a boost into the future to keep up with the demand and creativity of all of those techie geniuses out there, and music is one of the biggest areas to get the old boost. The question of ‘stay or go?’ always has the answer of funding.
WMSE knows, as many of you also know, that our in-studio performances are one of the things that make our station stand head and shoulders above the rest — our dedication and loyalty to supporting local music, especially, makes WMSE one of the only spots on the radio dial (and through our live stream) that listeners can hear Milwaukee, Milwaukee-area and Wisconsin-based (‘homegrown’) music. Tuesday’s Local/Live program (every Tuesday at 8 p.m.) is the obvious example of this, and with engineer Billy Cicerelli at the helm, Local/Live has turned into something not to be proud of just because of the access and promotion of these talented area bands, but also because it sounds solid.
Cicerelli is a talented sound perfectionist with an ear that can work the room of the WMSE library (where the bands set up to play) to suit a solo acoustic artist or a ten-piece funk band, no matter. Music cannot be aired by talent alone, though, and WMSE’s outdated equipment should not become the tipping point, but unfortunately, it is becoming so. How can you, as an active and supporting listener in our WMSE community, help tip us back in the proper direction so we can continue to get behind the great music our city, state and beyond has got to offer? Check out the video, above for more details, or this link. As WMSE’s Development Director Jason Mohr said so well, “WMSE has invested three decades in bringing to life a vision of Milwaukee that supports local music and values the impact of a rich, artistically driven culture in our community. As a devout listener we know that you share that vision and you desire to move artistic culture forward to ensure that Milwaukee continues to be a city to be proud of.”